Pink October: Unleash the Heroine Within You

Thursday, October 11, 2012

Hello ladies,

"When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."

-DDB Mozambique-

DDB Mozambique have created a series of posters against Breast Cancer. The posters show that even superheros are not immune to breast cancer. 

Wonderwoman: 

She-hulk:

Storm:

and Catwoman (I might be in love with Selina Kyle.. ):

As a comic book nerd, I absolutely LOVE this message and the means DDB used to portray it; as a woman, I feel that it's my power to take care of my body and to spread the word to as many women out there as I can.

If you love comic books as much as I do, or if you're just curious; check out what the good people at Marvel Comics have done for the National Breast Cancer Awareness :)

For a more in-your-face approach, DDB Mozambique launched the Topless Poster campaign. I tried to explain it, but I figured it would be best if you just watched the video for yourselves....


Can we just take a moment and appreciate that all this is happening in Africa! A few years ago, a couple of unamused brows would have been raised at such a blatant expression of unintended sexuality. I second both campaigns and I raise my hat to you DDB and to the women of Mozambique. 

It may be breast cancer awareness month, but let me just put this out there; cervical cancer is the easiest female cancer to prevent, with regular screening tests and follow-up. Two screening tests can help prevent cervical cancer or find it early:
  • The Pap test (or Pap smear) looks for pre-cancers, cell changes on the cervix that might become cervical cancer if they are not treated appropriately.
  • The HPV test looks for the virus (human papillomavirus) that can cause these cell changes.
Pap smear tests are recommended for all women and can be done at a clinic/ gynecologists. During a Pap smear test, the cells can be collected and tested for HPV at the laboratory. Talk with your doctor, nurse, or other health care professional about whether the HPV test is right for you.

Thank you so much for reading everyone. 

Take care of yourselves.

5 comments:

BellaNubian said...

Thank you ladies for this post..I have been putting off my pap smear and I haven't done a breast examination in a long time will do both today!!

Sue said...

That's one provocative campaign! But it definitely delivers the message. I love the comic book posters too! BTW Sub-saharan africa has the highest HPV prevalence rates in the world and also high fatality rates from cervical cancer. The reasons are many but a major one is lack of access to pre-screening tests that can lead to early detection and of course poor healthcare systems, so those who get sick don't have access to adequate treatment. Lack of information is also probably an issue, those of us who can access the internet or have informed doctors are much luckier than the millions who have neither.

I'm not sure if you have this information, but how much does a pap smear cost in Nairobi or other parts of the country? Are there clinics that offer them at a reduced cost or for free?

Overall great post!

Kenyan Enterpreneur said...

...I have post poned my smear for three years! Get a move on next week!

LeeAnne said...

I actually just lost mymom to breast cancer on the 7th of February.. No amount of words can express my exhortation to women out there to go for pap smears. My mom's cancer was first benign but after a few years she as re-diagnosed again and was said to have just three months to live because the cancer had now spread. I've just left my teens and turned 20 on the 28th of January. Starting an adult life withut anyone to guide. But I thank the Lord for the 20 years he gave me a mother

Nyachomba said...

So sorry LeeAnne! Our sincere condolences and we shall keep on spreading the message about regular breast checks! Again Pole sana!